How to Scale Your PLG Strategy with an Account-Centric Approach

In Product-Led Growth, one signup doesn't tell the whole story.

If you want to scale your PLG funnel, it's important to understand account dynamics. Once you know everyone involved, you'll be able provide the right message to the right person at the right time.

Francis Brero is a co-founder and CRO at MadKudu. He'll be joined by Elena Verna — growth advisor to companies like MongoDB and Netlify, and Reforge EIR — to explain how to look beyond the hand-raise with an account-centric approach.

You'll learn: how to identify champions, influencers, and buyers how to shift your marketing mindset to buyers vs. users how companies like Miro and Netlify have scaled their PLG motions, and examples of mistakes to avoid how to align internal teams and create a network effect within accounts